Posts Tagged ‘internet’

Ellen Visits Our Studios

Ellen Williams from Constant Contact visits TheDailyBlu studios and chatted with us about, life, love, work and kids. Great stuff! We love her!

Differentiate Your Brand From the Rest!

Use LIVE Internet Broadcasting to Connect With Your Audience!

Your Audience has a million options for content. Effective marketing means that you have to rise above the noise and differentiate yourself from everything else so that your audience considers you. Nothing does this like LIVE Internet Broadcasting and we have built the platform. In house studio, professional camera crew, producers and all the marketing tools behind a broadcast for your brand. Interested in hosting your own show, advertising or being a guest on TheDailyBlu? Call 631.337.1603 or email for rates.

What An Incredible Week!

We had a lot of great shows this past week…during snow storms and on National Wear Red Day! One highlight was a dear friend of Karin Caro, our President, appeared on #TheDailyBlu and gave secret relationship advice:
For other shows like Mr. Long Island, Connecting Communities, Realty Connects LI, Helloooo LI and Abott & Costello tune in to shows everyday. Let your voice be heard, email

Feb 7th TheDailyBlu Show Lineup

Come join us anytime or all the tim eon where we present fun, entertainment, information and conversation on

Michael Watt on

Join us today, January 31st for Mr. Long Island’s FIRST show at 4:00 pm on Michael will be searching for Long Island’s TRUTH & BEAUTY. Call in 631.664.9412

Marketing Tips of The Day: BUYER BEWARE of SEO SCAMS:

-If a company is telling you that they are going to submit your site to over 250+ search engines, BEWARE!  Only a few search engines really matter.  It’s a waste of time.  Yes, it sounds impressive but in reality, your site needs to be in the right places, and the ones that count.  All sites are ready to be “crawled” from the minute they go up…whether they actually get “crawled” is another mater entirely.

-If you’re told that registering your site will improve your visibility, BEWARE!  Registering your site with search engines is unnecessary and doesn’t do anything to help your search engines.  Verifying your site FOR FREE on Google Webmaster Tools can help you identify potential issues; but your ranking depends on quality links that direct back to your website.  NO LINKS will equate to NO RANKINGS!

-If you’re told that registering your site is a complicated process, BEWARE! It is NOT complicated and a quick FYI- Google specifically expresses this concern to webmasters: “Be wary of SEO firms and web consultants or agencies that send an email out of the blue that suggest that they are going to help you with the major search engines and directories. 

-If there are NO REAL People, BEWARE!  the website will provide credentials and team leaders.  If you can’t access information without becoming a “member” or purchased one of their packages, then you should be concerned.  For those of us in the marketing world, it’s easy to spot as a scam immediately but for regular business owners, just trying to get some extra business, you will be taken advantage of! 

You can always access us at BluChip Marketing, we’re real and we care.  Questions, comments, concerns or answers: 631.337.1603

Long Beach International Film Festival

Please join us for The Long Beach International Film Festival this year at The Allegria Hotel on August 1-3.
The Long Beach Film Festival’s is a 501c3 that’s mission is to celebrate the art of storytelling through cinema. Their hope is to inspire entertainment for all ages.

No matter what business we are marketing, it’s a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. We sincerely care about showing results as it is crucial to maintaining a healthy of the long-term relationship.  

At Blu Chip, the reports have become less about the data, and more about the story we can tell.  Of course we feel data is important, but it’s not always reflective of the consistent story.  It could be seasonal.  Maybe it levels after a brand is mentioned in a news report.  Our team feels its essential to keep building brands by telling their story…and continuously creating it.  

Stories matter in life and in marketing. The reason is simple. Great stories make people feel something, and those emotions create powerful connections between the audience, the characters within the stories and the storyteller.

Stories are the perfect catalyst to building brand loyalty and brand value. When you can develop an emotional connection between consumers and your brand, your brand’s power will grow exponentially. 

Brand storytelling requires creativity and an understanding of fiction writing fundamentals. It’s different from standard copywriting, because brand stories shouldn’t be self-promotional. Instead, you’re indirectly selling your brand when you’re telling brand stories.  At Blu Chip, we create and develop the story for you. 

With that in mind, here are several key factors to help you write your story…if you don’t have us :)

Show Don’t Tell

The first thing fiction writers learn when they step into a writing class is the importance of showing the audience what is happening in the story rather than telling them. Use descriptive words that evoke deeper feelings for the characters and their plights.  We refer to this in the office as “color” a term my good friend and writer, Alysia Stern, taught me.  

Many Non-profit organizations are great examples of showing rather than telling their brand. For example, rather than simply telling the public that there are people or animals in need, nonprofit organizations show them by using emotionally-charged and descriptive language.  Commercials and advertisements and billboards have been used to show the needs of organizations.  

Create Characters People Care About

Many brand stories feature mascots as the primary characters, but you don’t have to create characters like the Geico Gecko or Flo from Progressive. Instead, you can use your audience’s buyer personas as characters to drive an even deeper relationship with your brand. When your target audience can relate to your consumers, their emotional connection to your brand grows organically.

Understand the Complete Story 

When we write a story…a brand story, we are not planning on it being a “one-shot deal” a stand alone story.  Instead, we have plans on expanding the story.  The brand to keep building and developing and all the time, building engagement with the public. Create obstacles for your characters that your target audience can identify with, and motivate your audience to root for your characters as they get through those obstacles. If you tell the complete story in one shot, you lose the opportunity to build a long-term relationship with your audience.   

Stay Consistent with Your Brand Promise

Confusion is the number one brand killer, so make sure your brand stories are always consistent with your brand promise and image. If your target audience doesn’t understand how your story relates to their perceptions of your brand and their expectations for it, they’ll turn away from your brand in search of another that does consistently meet their expectations.

Not really sure how to tell a story?  We will sit down and help you for FREE if you make a $50.00 donation to Angela’s House, an organization that helps medically frail children and their families.  Many times insurance does not cover all of the expenses these families incur and it deeply effects the family…their other children and even their marriage.  Angela’s House helps.  Check it out: 

PS- catch the story?


Can tell how excited we are that we partnered with EPN to offer podcasts our internet channel  We weren’t sure how it was going to sound so Blu Chip’s CEO did the first tryout.

The interview can be up to 15 minutes but Karin did it and  we all agreed it was too long.  This one is 6 minutes but it can be even shorter.  We believe in shorter/sweeter theory!

Here’s the link:

From EPN:

Karin Caro, the CEO & Founder of The Daily Blu – Long Island Internet News Site dedicated to the Long Island & New York community joins Enterprise Radio.

Caro is also CEO and Founder of Bluchip Marketing, a full service marketing company offering web media, SEO, website design, social media, public relations, sales force, networking and events.

This episode of Enterprise Radio is in association with eNewYork (Greater New York Entrepreneurs).

Listen to host Eric Dye & guest Karin Caro discuss the following:

  • Recently you founded the Daily Blu. Do you incorporate the Daily Blu into Bluchip Marketing?
  • How can your clients benefit from utilizing the Daily Blu?
  • Can anyone use the Daily Blu? and what areas does the website reach (local / national)?
  • What is the mission of the Daily Blu?
  • Who is your target audience? Are their rules to abide by when coming on the Daily Blu?

Duration: 6:00

We’re not just marketing professionals, we’re business people. We’ve built 9 businesses across 6 entirely different industries. And 4 of those companies landed a spot on Inc. Magazine’s Fastest Growing Companies in the US. during one of the worst economies in history. Blu Chip Marketing is young, energetic and using today’s hottest technology and marketing tools, like social media, to maximize your company’s success. Our strategies are dynamic, fluid and designed to fuel growth.

The Daily Blu is a new website is an outlet in which members of the Long Island community and business community can network and interact with each other, as well as find out about upcoming Long Island events, news, and more.

The site also features daily video news streaming and live web shows, airing Monday through Friday. Some of the shows include “Livin’ Tru Blu,” featuring local Long Islanders living inspiring lives, “Tresses, Dresses & Hot Messes,” discussing fashion and beauty, “Helloooo Long Island,” highlighting unique Long Island businesses, and a variety of other shows.

Wanna try it too?  Call us 631.337.1603 or email



It has been a wonderful year for technology…a year of change, a year of disruptions, a year of disappointments and a year of surprises.  Twitter went public, Snapchat turned down $3 billion dollars that Facebook offered and we created our own Long Island Social Network.  It was a year that we decided to create our own avenues to help people, businesses and charities. On the world-wide we had everything from royal births and notable deaths and sports triumphs to celebrity spats, so we thought we would pick some of our favorite posts that spotlighted what was to come (or change) in 2013.  

Ronan Farrow “Listen, we’re all possibly Frank Sinatra’s son” posted after mother Mia Farrow implied Woody Allen may not be his real father. 

TheYearofElan: “I’m not going to lie I am shaking this is so terrifying she is so angry with me its kind of incredible”  Posted to Twitter after passenger Elan Gale live tweeted his argument with a furious woman on their delayed flight.  His tweets went viral and were reported by media all around the world.  

Adalia Rose is 6 years old and suffers from progeria, a condition that gives her an unusual appearance for a child.  Some very wonderful people at 4Chan found her on Facebook and turned her into a loved icon.  

Buzz Feed started the Grumpy Cat items for sale in March 2013 which became a worldwide phenomenon.  

Cory Booker is mayor of Newark, NJ and a social media superhero.  His twitter account has helped many people and directly responds to public requests all throughout the day (and night).He posted at !:45 am on March 9, 2013 to give a resident his best.  

Whole foods.  Organic food, nutrition and lots of responding and retweets.  They liked my check-in on Foursquare as well as asking me how my experience was via Twitter.  Best post: A hen can produce one egg in 24 to 26 hours!  

Shaquille O’Neal posted in March: “Yesterday is history.  Tomorrow is your future. Today is your life.  Love it.” 

Pete Souza is the White House chief official photographer.  His best post was a reflection of the morning sunrise in the Oval Office.  Hi spics usually get posted before they’re available anywhere else.  

Samuel Jackson’s twitter is hilarious and engaging.  His best tweet: Feb 2013 “in da car headed to Oscar dealio!  Avengers assembling!”

Cartoonist Josh Hara posted this fantastic line: “Don’t forget to stop and Instagram the roses” PERFECT!

Our last (for now) best post of 2013 was The Royal Baby Tweets.  Starting with the Royals themselves on Facebook and Twitter and then an endless number of marketer tweets.  Pampers, Oreos, Johnson & Johnson, Coca-Cola had some of the best.  So now we have to mention Charmin- A royal poop joke, well played…well played.  

We are so ready for 2014…more fun in the social world!